Paid Lawyer Listings: Do They Really Matter?

(1 Minute Read)

Lawyer listings and directories such as Super Lawyers® or Best Lawyers® may seem like just another item on your never-ending to-do list. But let's cut to the chase—do you really need them?

The answer is a resounding YES! These directories play a measurable role in what marketers call "Barnacle SEO," and they can significantly enhance your online presence. At VIKING, we understand the importance of complete and updated listings and the impact they can have on your firm's visibility and reputation. Don't worry about managing them all yourself—let us handle it for you and watch as your listings work tirelessly to attract new clients while you focus on what you do best—solving cases.

Barnacle SEO: Riding the Wave of Powerful Sites

You might be wondering, "What on earth is Barnacle SEO?" Well, it's pretty much what it sounds like. By listing your firm on prominent directories, your profile attaches itself to a more powerful site, benefiting from its authority and visibility. Think of it as hitching a ride on a bigger, more established platform. This boosts your own visibility and reputation, making it easier for potential clients to find you. This is especially helpful for smaller and mid-sized firms.

Complete Your Profiles: Rank Higher, Reinforce Your Brand

Having a complete and robust profile on these lawyer listings can make all the difference. Search engines value comprehensive information, so the more details you provide, the higher your ranking and visibility is likely to be. A well-crafted profile reinforces your brand identity, showcases your expertise, and increases trust among potential clients. It's like putting your best foot forward in the digital realm!

Making a Memorable Impression

Imagine a potential client searching for legal services and stumbling upon your profile on a prestigious lawyer directory. A well-managed and up-to-date listing instantly makes a positive impression. It shows that you take your online presence seriously, pay attention to detail, and value your reputation. This can be the deciding factor in whether they choose to contact your firm or move on to the next listing.

Focus on What You Do Best—Leave the Listing Management to VIKING!

As an attorney, your time is precious, and your primary focus should be on serving your clients and winning cases. Managing multiple listings and directories can be time-consuming and take you away from what you do best. That's where we come in. We have the expertise and resources to handle all aspects of listing management, ensuring that your profiles are up to date, optimized, and working tirelessly to attract new clients— because lawyer listings are just the tip of the iceberg. Read more about that here.

We'll work to ensure that your firm's information is accurate, consistent, and compelling across all directories, leaving you with more time to focus on what truly matters—delivering exceptional legal services.