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Who doesn't love free stuff? When it comes to marketing for law firms, you might be surprised at how impactful certain no-cost strategies can be. Here are 3 simple ways your firm can amplify its visibility and start making a big difference in your local area today.

Keep That GMB Profile Up To Date!

Your Google My Business (GMB) profile is like your online storefront. Make sure it's looking sharp and ready to impress potential clients. Update your contact information, business hours, and add eye-catching photos of your people and place. A well-maintained GMB profile can help your law firm stand out in local search results, AND increases visibility in the online space.

Maximize Your Software Configurations

Don't underestimate the power of proper software configurations across your platforms: Social Media, Website etc. The software you use is only as good as the way you set it up. Carve out some time to explore the features and options available to you---you’d be surprised what’s out there— including SEO that can be boosted for free! Configure them to align with your law firm's specific needs and workflows. This ensures that you're maximizing the benefits of that software, increasing efficiency, and streamlining your operations—all without spending a dime!

Keep Your Workspace Organized

Ok, so this may sound out of place on this list, but studies have shown that a clean, organized workspace can have a significant impact on your productivity and the trust you inspire in clients. A cluttered desk or chaotic filing system can create unnecessary stress and hinder your ability to deliver top-notch legal services. Take the time to declutter, organize your files, and create a workspace that fosters focus and professionalism. When people arrive to your office, what does it say about you and your team? More importantly, what will your clients say to others about it….

Remember, it's the little things that can make a huge difference.

At VIKING, we've got your back when it comes to managing the first two tips—it’s included in many of our marketing packages. We specialize in helping law firms optimize their online presence and making the most of their software tools. However, when it comes to dusting off your workspace, or washing the windows--- we’re afraid, that’s all up to you!

Marketing for law firms doesn't have to break the bank! By implementing just a few, easy, no-cost strategies, you can make a significant impact on your local area and boost your firm's visibility.

Keeping your GMB profile up to date, maximizing software configurations, and maintaining an organized workspace can all contribute to your success and if need be--we are here to help. To learn more about no, or low-cost marketing options for your firm, give us a call today! We have creative solutions to match every size firm and price point.